DC Comics, WB team for charity

DC Comics and parent Warner Bros. announced on Monday a multimillion-dollar, two-year campaign to fight hunger in the Horn of Africa using images of iconic superheroes and promoted across all Time Warner divisions.Justice League characters Superman, Batman, Wonder Woman, Green Lantern, the Flash, Aquaman and Cyborg will be featured outlined in silhouette against the African continent in the "We Can Be Heroes" campaign. The muscle of Warner Bros., Turner Broadcasting, Time Inc. and HBO will partner in "generating millions of consumer impressions and creating crucially needed awareness of this crisis worldwide," the companies said. They will work with three key humanitarian groups as partners. Over the next two years Save the Children, International Rescue Committee and Mercy Corps will equally share a corporate donation of at least $2 million comprised of cash donations, employee matching funds and consumer matching funds."Warner Bros. has a long history of corporate philanthropy and outreach, and this campaign proudly continues that tradition," said Warner Bros. chairman-CEO Barry Meyer. "We are a global company, and this is a global issue. By marshalling our expertise in consumer and fan engagement and creating global awareness, we hope we're able to inspire others to join us in becoming 'heroes' and make a difference." Contact the Variety newsroom at news@variety.com