BOX OFFICE: Fridays Act Of Valor Enduring #1, Good Deeds Middling #2, Wanderlust And Gone Bombing #8 And #9

FRIDAY10 PM:It’s another up weekend for that eighth straight week publish Year’s,+4% over this past year. My sources sayRelativity’s R-ratedAct Of Valor isNo. 1based around the Bandito Siblings’ U.S. Navy fighting pressure tale(and taking advantage of actual Closes). Relativity acquired the privileges towards the project last June for $13 million along with a $$ 30 million in prints and advertising commitment -the greatest money taken care of a finished film by having an unknown cast in those days.Viewers gave it an ‘A’ CinemaScore, which Lionsgate’s romantic dramaGood Deeds also received. It makes sense middling for Tyler Perry not crossdressing as Madea. Universal’s alleged comedyWanderlust is bombing worse than expected while audiences gave it a ‘B-’ CinemaScore. The mixture of Jennifer Aniston and Paul Rudd demonstrated toxicto moviegoers. (FYI: this greenlight was the studio’s payback to director David Wain and producer Judd Apatow.) Also tanking is Summit’s thriller Gone starring Amanda Seyfried which gained merely a ‘C+’ CinemaScore.I’m certain the very best 10 order can change by morning: keep in mind that kids around the New England are from school a few days ago so family holdover Warner Bros’ Journey 2 might be more powerful. Here’s the very best Ten (order based on Friday grosses): 1. Act Of Valor (Relativity) NEW [3,039 Theaters] Friday $9.4, Est Weekend $27M 2. Tyler Perry’s Good Deeds (Lionsgate) NEW [2,132 Theaters] Friday $6.3M, Est Weekend: $17.5M 3. The Vow (Screen Gems/The new sony) Week 3 [3,038 Theaters] Friday $3.2M, Est Weekend $9.7M, Est Cume $101.9M 4. Safe House (Universal) Week 3 [3,052 Theaters] Friday $3.1M, Est Weekend $10.3M, Est Cume $96.6M 5. Journey 2 three dimensional (Warner Bros) Week3 [3,350 Theaters] Friday $3.0M, Est Weekend $12.5M, Est Cume $77.2M 6.What This Means Is War (Fox) Week 2 [3,189 Theaters] Friday $2.8M, Est Weekend $9M,Est Cume $33.2M 7.Ghost Driver 2 three dimensional (The new sony) Week 2 [3,174 Theaters] Friday $2.3M (-66%), Est Weekend$8M,Est Cume $36.3M 8. Wanderlust (Universal)NEW [2,002 Theaters] Friday $2.5M, Est Weekend $7M 9. Gone (Summit)NEW [2,186 Theaters] Friday $1.7M, Est Weekend $4.6M 10. Secret Realm Of Arrietty (Disney)Week 2 [1,522 Theaters] Friday $1.1M, Est Weekend $5M,Est Cume $14.2M

Jersey Shore's Ronnie and Vinny on Sex, Stalkers and Snooki

J.K. Rowling Since the Harry Potter era is finished, author J.K. Rowling is moving onto bigger and things: She's written and it is set to write her first novel to have an adult audience, Little, Brown and Company, the book's writer, introduced Thursday.Browse the relaxation of present day news"Although I have loved writing it just as much, my next book can be really dissimilar to the Harry Potter series," stated Rowling inside a statement. "The liberty to understand more about new territory is really a gift that Harry's success has introduced me, and knowning that new territory it appeared may well progression to possess a new writer."Oscar Nominees: Who'll win?David Shelley, writer from the Little Brown Book Group within the U.K., assists as Rowling's editor around the book's U.K. version, and Michael Pietsch, executive v . p . of Little, Brown and Company, will result in publication within the U . s . States.Further particulars concerning the book, including its title, subject and release date, are stated to become launched later this season.Can you read a grownup novel by Rowling or does your heart still fit in with Harry?

I Am Legend sequel in development

WhenI Am Legendscooped £368 million at the box office, there was almost immediate talk of a sequel. The follow-up was initially rumoured as a prequel, detailing the fall of mankind, but the project never came to fruition.However, Warner Bros have breathed new life into the return of the plague-ridden thriller. I Am Legend, based on the 1954 novel by Richard Matheson, saw Will Smith battle to survive a desolate Manhattan. His only companion was his pet dog after a disease savagely wiped out most of humanity, turning a select (and unlucky) few into rampant, bloodthirsty monsters. The film's ending saw Smith's character, Robert Neville - spoiler alert - sacrifice his life to save other survivors and despite this, it seems the star could potentially play a part in the new film. Smith's production company, Overbrook Entertainment and producer Akiva Goldsman are on board, with new screenwriter Arash Amel taking the writing duties. Details are hazy at present, so whether Smith will be appearing is not yet confirmed, but if the film's plot doesn't delve into the events prior to the plague then there is another route open to Arash Amel. An alternate endingsaw Neville survive the third-act, perhaps giving the studio enough room to continue Neville's story. Will Smith has largely taken a step back from acting over the last few years with Hancock (2008) and Seven Pounds (2008) being his most recent outings before Men In Black III hits our cinema screens in May.

Gina Carano Finds Be Employed In The Blood stream

She'll star in John Stockwell's thrillerAfter kicking major arse (and blending the existence from Michael Fassbender) in Haywire, Gina Carano has showed up her next gig: she'll star in John Stockwell's action thriller Inside The Blood stream.Bennett Yellin and James Robert Johnston written the script, which finds a husband disappearing throughout holiday along with his wife inside the Caribbean. Assuming that he's been destroyed, the lately minted widow strikes to pursue his kidnappers and convey those to justice. By justice, we're supposing she'll punch them hard so desperately their teeth shatter."This role will showcase not only Gina's fighting capabilities, but furthermore her acting abilities as her character struggles to reign in their violent past," Stockwell notifies the Hollywood Reporter. We're supposing the man behind Blue Crush and To The Blue actually was just hunting for a reason to shoot in another tropical location. In this particular situation, which will be Puerto Rico, where Stockwell and also the team will mind later this year.Although it doesn't appear as being a huge stretch for Carano (and many a little as being a female version of Taken), i had been impressed along with her in Haywire, therefore we are glad doing receiving targeted work. Even when it's not the rom com she's itching to tackle...

Oscarcast counts on coming back brands

Billy CrystalNow the Super Bowl has ended, the Academy awards are moving the red-colored carpet for marketers -- who are able to still buy their distance to the approaching kudocast in a reduced rate versus. the past few years.With ABC charging entrepreneurs between $1.six million and $1.7 million per place this season, the typical cost of the 30-second ad throughout the 84th Oscars expires only decently versus. yesteryear 2 yrs.The peak was 2008, when ABC required $1.8 million per place. The cheapest price is at 2009, once the recession forced rates lower close to $1.3 million. Last year's spots went for pretty much $1.7 million, generating the network $74.4 million. (The 2011 Super Bowl spots went for between $3.5 million and $4 million.)Numerous entrepreneurs are coming back to advertise their items throughout the February. 26 show, including these marquee sponsors: carmaker Hyundai, mall chain JC Penney and also the Coca-Cola Co.This past year, 40% from the total ad revenue produced through the Oscarcast originated from individuals three companies, based on research group Kantar Media. Hyundai and JC Penney are each likely to save money than $ten million throughout the 2011 show.Hyundai continues to be the Oscars' exclusive auto sponsor since 2009, along with a major presence again this season. JC Penney is a continuous sponsor since 2002 and can make use of this year's broadcast to advertise its rebranding as JCP. Both companies received probably the most exposure throughout the commercial breaks, with three minutes and thirty seconds of airtime total.Carl's junior has made an appearance throughout the show each year since 1992, and American Express since 1993. But numerous first-timers will also be expected when ABC discloses its listing of marketers on Wednesday. Throughout last year's show, 31% of Oscar's marketers were first-timers, for example Amazon . com, Best To Buy and Living Social, Kantar Media stated.It has been tougher for beginners to seize a number of ABC's commercial time, considering that the network and Academy limit the quantity of available ad time which entrepreneurs with existing place obligations weren't willing to stop their slots.In the last decade, the show has consistently averaged 8-ten minutes each hour of advertisements, a figure which includes marketing plugs for ABC's shows. By comparison, the Super Bowl earnings 13-14 minutes each hour.The current recession did open some doorways last year, enabling Hyundai to exchange Vehicle because the Oscars' vehicle partner.Because of its greatest marketers, the Oscarcast has turned into a high-profile platform, based on Kantar Media, given its female-centered audience. Additionally, the telecast frequently draws in an trendy demographic, most of which consists of individuals who seldom stay tuned to primetime TV.Just like the Super Bowl, most audiences watch the Academy awards live, adding a stylish Digital recording device-resistant spotlight for brands.And, as opposed to the Super Bowl, whose selection of advertisements was populated with a minimum of eight vehicle companies, for instance, the Academy awards enable entrepreneurs additional time to stick out on television and thru ABC's digital Oscar-related platforms.One concern for that network and ad purchasers this season may be audience tune-in.Rankings for last year's show arrived because the second littlest ever. An believed 37.9 million audiences updated in this past year, based on Nielsen, lower from 2010, when 41.7 million viewed. The rankings for that kudocast have ended up 23% in the last decade and 15% from 5 years ago, Kantar Media stated.However the unique and sturdy platform presented through the Oscars continues to be formidable, based on Kantar."Large-scale, high-visibility television occasions still draw large audiences, and also the Oscars comes only a couple of days following the most broadly viewed Super Bowl ever,Inch stated Jon Swallen, senior Vice president of research at Kantar Media The United States. "While coverage continues to be focused on the network TV broadcast, digital platforms an internet-based content are providing additional methods to target brand messages in an engaged audience of Oscar fanatics." Contact Marc Graser at marc.graser@variety.com

Mythology accumulates 'Altered Carbon'

Mythology Entertainment, the lately minted banner created by Kaira Fischer, Laeta Kalogridis and James Vanderbilt, has acquired feature privileges to Richard Morgan's sci-fier "Changed Carbon." Fischer, Kalogridis and Vanderbilt will produce, with Mike Medavoy and Arnie Messer professional creating. Kalogridis, who composed "Shutter Island" and professional created "Avatar," will adapt the novel together with David Goodman. The offer for "Changed Carbon" also covers books in Morgan's "Takeshi Kovacs" series. "Changed Carbon" was formerly setup with Warner-based Joel Silver. First released in 2002, "Changed Carbon" is occur the next where awareness is scanned and saved in cortical stacks inserted within the spine, permitting humans to outlive physical dying by getting their reminiscences and awareness "re-sleeved" into new physiques. The storyline follows specifically trained soldier Takeshi Kovacs, who's downloaded from an off-world prison and in to the body of the disgraced cop in the behest of the highly influential aristocrat who's convinced he was killed and wants Kovacs to discover the reality. "?'Altered Carbon' is among the most seminal bits of publish-cyberpunk hard sci-fi available -- a dark, complex noir story that challenges our ideas of the items this means to become human when information becomes encodable, such as the human mind," stated Kalogridis. Mythology released in November and it has closed deals around the John Bellairs' number of family-fantasy books, starting with "The Home Having a Clock in the Walls," which "Supernatural" creator Eric Kripke is adapting and drama series "The Lobotomist" at Cinemax with Leonardo DiCaprio's Appian Way, with Serta Thomsen writing the pilot and Robert Schwentke pointing. Shingle's being produced on Antoine Fuqua's Suge Dark night documentary for Showtime. Mythology is repped by lawyers Katz Golden Rosenman and McKuin, Frankel & Whitehead. Morgan is repped by Alan Nevins at Renaissance Literary & Talent with respect to the Orion Posting Group and Carolyn Whitaker based in london Independent Books. Contact Dork McNary at dork.mcnary@variety.com

Cheers & Jeers: Curtin Increases on Memorable

Jane Curtin Cheers to Jane Curtin for showing she's still Memorable. Want more Cheers & Jeers? Subscribe to TV Guide Magazine now! The onetime Not ready for Primetime Player - who's already got two hit sitcoms under her belt (CBS' Kate & Allie and NBC's 3rd Rock Under the sun) - brings a considerably-needed spontaneity for the Eye network's rookie procedural. Star Poppy Montgomery may use a effective female foil, and Curtin is exactly what the doctor bought as Joanne Webster, a mouthy medical examiner who's been exiled to Queens. In their first situation, Dr. Webster aided Montgomery's Barbara Wells try to capture a killer whose crimes hit a tad too close to home. Getting a examined veteran like Curtin aboard, chances are Memorable won't slip CBS' mind come renewal time. What can you consider Jane Curtin on Memorable? Subscribe to TV Guide Magazine now!

Bravo Orders tenth Season of Top Chef

Top Chef: Texas Top Chefwill return for just about any tenth season, Bravo introduced Thursday.Furthermore, they'll begin open requires chefs considering who audition for just about any perfect Feb. 21. Casting calls will exist in NY, Colorado, Atlanta, San Francisco Bay Area, Washington and La.Best Chef's Chris Manley: I'd an undesirable feeling about everythingThe culinary-competition show has won two Emmys (Outstanding Editing in the Reality Series and Outstanding Reality-Competition Program) since its starting in 2006Top Chef airs Wednesdays at 10/9c on Bravo.

'Motor City' Adds Gary Oldman As Villain

Gary Oldman's Oscar nomination is a very long time coming, so excuse the Englishman to get just a little cast crazy within the publish-ceremony celebration. Based on the Hollywood Reporter, Oldman is entering final discussions to experience the villain of "Motor City," a film about "a little-time hood who's presented and delivered to prison, simply to exact revenge years later to obtain back the lady he loves." Directed by Albert Hughes, who formerly helmed "It of Eli" and "From Hell," it'll turn to start shooting in April. In "Motor City," Dominic Cooper plays the hood, Amber Heard would be the girlfriend, and Oldman themself would be the "kingpin-type that has his hooks in to the lady." With talent like this, how could it fail? Even when Hughes' previous projects haven't all lit the Hollywood world burning, he's a powerful sense of dark landscapes and moral greys. Oldman and Hughes formerly labored together on "Eli," by which he performed a conniving boy of the gun attempting to stake out his devote the publish-apocalyptic America. I'd say something about Hughes' ability to obtain a good performance from Oldman, but this really is Gary Oldman, you realize? The miracle flows through him and out in to the world. Incidentally, should you haven't seen Oldman's Oscar-nominated role in "Mess Tailor Soldier Spy," get thee to some cinema. Inform us that which you think about the casting news within the comments section as well as on Twitter!